Advantages of Bulk SMS Service in Marketing

Unlock Business Success with Bulk SMS: Discover the Advantages of Our SMS Service – Reach More, Save Costs, Boost Engagement!

When we speak to new and potential customers at Celcom Africa Bulk SMS, they often ask us about the pros of the bulk SMS service compared to the many other forms of marketing that exist.

There are many advantages of using transnational and promotional Bulk SMS services. It is secure enough for transactions.

Here are the results in no particular order.

1. Open Rates

97% of all SMS messages are opened and read by the recipient, and on average within five seconds. That alone sounds impressive but when compared to the 20% average open rates of email it’s even better.

Furthermore, the average open time for the 20% of emails that are actually opened is approximately forty-eight hours. So, if you want to ensure that the highest percentage of people in your marketing database sees your message, choose SMS every time.

2. Speed and Flexibility

Businesses must adapt to the dynamic modern world, where flexibility and adaptability are vital in responding to market changes.

Bulk SMS marketing offers the advantage of virtual zero lead time, enabling businesses to conceive and deliver campaigns to their target audience within minutes. Businesses can utilize this capability to boost foot traffic on slow days or to clear old stock before new deliveries arrive.

A bulk SMS service such as that offered by Celcom Africa bulk SMS, allows businesses to immediately respond to the events of the day or to a competitor’s promotions almost instantaneously.

3. Personalization

You can personalize SMS messages to the recipient and deliver them to their pockets within seconds. You can also personalize them based on the customer’s previous buying behavior and demographics.

Even different stores and regions of the country can individually sculpt location-based variations.

To try and achieve this level of personalization in any other form of marketing would be a very costly exercise. Bulk SMS, however, can accomplish this with almost no extra cost while delivering a uniquely powerful impact on the recipient.

4. Low Cost and High ROI

Newspaper ads, TV commercials, and almost all forms of outdoor advertising are cost-prohibitive for most small to medium-sized businesses.

Bulk SMS marketing on the other hand has such low setup and running costs that campaigns can be launched and executed for a tiny fraction of the costs associated with the more traditional marketing methods.

5. Amplify Marketing Campaigns

Customized SMS worldwide boosts marketing and loyalty, reaching customers wherever they are.

Bulk SMS is one of the most efficient, effective sophisticated as well as a cost-effective tools by which you can send your business information anytime and anywhere.

Text messages greatly emphasize the advantages of developing relationships through their extensive employment.

Many use text messages to express deep emotions and convey genuine intentions in their relationships.

Text message users can pass a lot of confidential information to the desired person or group. They’re drawn to the low cost of sending short messages, spending less while effectively conveying their message compared to making calls. That sum up our pros of bulk SMS in marketing.