Celcom Africa • Professional Messaging

Bulk SMS Branding & Sender ID Registration in Kenya

Send professional, branded bulk SMS messages with your company name instead of a phone number. Register your custom sender ID today and build trust, increase open rates, and enhance your brand identity with CAK-approved sender IDs for bulk SMS marketing in Kenya.

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MNOs & CAK Approved Sender IDs 1-2 Business Days Trusted Brand

Branded Bulk SMS vs. Regular SMS

See the difference professional SMS branding makes in your bulk SMS messaging campaigns

Regular SMS

Generic phone number

From: 070011000
Hello! Your order #12345 has been confirmed. Thank you for shopping with us.
2:30 PM
  • Looks like spam
  • Low trust factor
  • Unprofessional appearance

Branded SMS

Your company name

From: CELCOM_AFRICA
Hello! Your order #12345 has been confirmed. Thank you for shopping with us.
2:30 PM
  • Professional appearance
  • Higher trust & open rates
  • Brand recognition

Why Choose Branded Bulk SMS?

Elevate your bulk SMS marketing strategy with professional branded sender IDs and sender ID registration

Build Trust & Authenticity

Your messages look genuine and professional. Customers are more likely to trust and open messages from a recognizable brand name than an unknown phone number.

Higher Open Rates

Branded SMS messages have significantly higher open rates. Recipients immediately recognize your brand, leading to better engagement and response rates.

Brand Recognition

Every message reinforces your brand identity. Your company name appears on every SMS, strengthening brand awareness and recall among your customers.

Professional Image

Stand out from competitors with a professional messaging presence. Branded SMS positions your business as established and trustworthy.

Marketing Advantage

Use your branded sender ID for marketing campaigns, promotions, and customer communications. Every message becomes a brand touchpoint.

MNO Compliant

All our sender IDs are registered and approved by the Mobile Network Operators (MNOs) and the Communications Authority of Kenya (CAK), ensuring full compliance with Kenyan regulations.

How to Register Your Sender ID for Bulk SMS

Complete your sender ID registration and get your custom sender ID activated for bulk SMS in just 1-2 business days

1

Choose Your Sender ID Name

Provide us with the name you'd like to use for your branded bulk SMS.

  • Maximum of 11 characters
  • Alphanumeric characters only (A-Z, 0-9, underscore, hyphen, or space)
  • Examples: CELCOM_AFRICA, CELCOM AFRICA, or CELCOM-AFRICA
  • Must be unique and complement your business registration
2

Submit Registration Documents

We'll guide you through the required documentation for CAK approval and sender ID registration. Our team handles the entire sender ID registration process on your behalf.

3

Wait for Approval

Your sender ID registration will be processed and approved within 1-2 business days. We'll keep you updated throughout the sender ID registration process.

4

Start Sending Branded Bulk SMS

Once your sender ID registration is complete and activated, you can immediately start sending branded bulk SMS messages with your custom sender ID. Our customer support team will notify you and help you get started with bulk SMS marketing.

Register Your Sender ID Now

Complete your sender ID registration and boost your brand identity with Celcom Africa's trusted branded bulk SMS!

Branded Sender ID Examples for Bulk SMS

See how different businesses use branded sender IDs for their bulk SMS marketing campaigns

From: SAFARICOM
Your data bundle has been renewed. 5GB valid for 30 days. Thank you!
10:15 AM
From: KCB_BANK
Payment of KES 5,000 received from John Doe. New balance: KES 25,000.
11:30 AM
From: UBER_KE
Your ride is arriving in 3 minutes. Driver: John M. Vehicle: KCA 123X
2:45 PM

Frequently Asked Questions

Everything you need to know about bulk SMS branding and sender ID registration

A branded sender ID is a custom name (up to 11 characters) that appears as the sender of your bulk SMS messages instead of a phone number. For example, instead of showing "From: 070011000", your bulk SMS messages will show "From: YOUR_BRAND". This is achieved through sender ID registration, which allows you to use your company name for bulk SMS branding.

Typically, sender ID registration and CAK approval for bulk SMS takes 1-2 business days. Our team handles all the paperwork for sender ID registration and keeps you updated throughout the process. Once your sender ID registration is complete, you can immediately start using it for branded bulk SMS.

For sender ID registration, your sender ID must be maximum 11 characters, contain only alphanumeric characters (A-Z, 0-9), underscores, hyphens, or spaces. It should represent your business or brand name and must be unique. The sender ID must complement the name in your business registration documents or Trademark Registration for successful bulk SMS branding.

Yes! Once your sender ID registration is complete, you can use your branded sender ID for all types of bulk SMS campaigns including marketing promotions, transactional alerts, customer notifications, and more. Your branded bulk SMS will display your company name, enhancing your SMS branding and marketing efforts.

Contact our sales team for current pricing on sender ID registration for bulk SMS. The cost includes CAK registration fees and our service charges for SMS branding. We offer competitive rates for businesses of all sizes looking to enhance their bulk SMS marketing with branded sender IDs.

Ready to Brand Your Bulk SMS Messages?

Complete your sender ID registration today and start sending professional, branded bulk SMS messages to your customers. Enhance your bulk SMS marketing with custom sender IDs.

Get Started Now

Need help? Contact our sales team

enquiries@celcomafrica.com +254 701 372 468