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Celcom Africa • Professional Messaging

Branded Bulk SMS for Businesses

Send professional, branded bulk SMS messages with your company name instead of a phone number. Register your custom sender ID today and build trust, increase open rates, and enhance your brand identity with CAK-approved sender IDs for bulk SMS marketing in Kenya.

Get Started with Branded SMS How it Works
MNOs & CAK Approved Sender IDs 1-2 Business Days Trusted Brand

What is a Sender ID?

Understanding sender IDs and how they work for branded bulk SMS messaging

Definition of Sender ID

A Sender ID (also known as a Sender Name or Alphanumeric Sender ID) is a custom text identifier that appears as the sender of your bulk SMS messages instead of a phone number. It's the name that recipients see when they receive your SMS messages on their mobile phones.

For example, instead of receiving a message from an unknown number like 070011000, your customers will see your brand name like CELCOM_AFRICA or YOUR_BRAND as the sender. This is achieved through sender ID registration with Mobile Network Operators (MNOs) and the Communications Authority of Kenya (CAK).

Key Characteristics:

  • Maximum 11 characters in length
  • Alphanumeric characters only (A-Z, 0-9, underscore, hyphen, or space)
  • Must be unique and registered with MNOs
  • Requires CAK approval for use in Kenya

How Sender IDs Work

Regular SMS (Without Sender ID):
From: 070011000
Your order has been confirmed. Thank you!
2:30 PM

Generic phone number - looks unprofessional and may be ignored

Branded SMS (With Sender ID):
From: CELCOM_AFRICA
Your order has been confirmed. Thank you!
2:30 PM

Brand name - professional, recognizable, and trustworthy

Why Use a Sender ID for Bulk SMS?

Build Trust & Credibility

Recipients immediately recognize your brand, making messages more trustworthy and less likely to be marked as spam.

Higher Open Rates

Branded SMS messages have significantly higher open rates compared to messages from unknown phone numbers.

Professional Image

Enhance your brand's professional appearance and stand out from competitors using generic phone numbers.

Brand Recognition

Every SMS reinforces your brand identity, strengthening brand awareness and recall among customers.

Branded Bulk SMS vs. Regular SMS

See the difference professional SMS branding makes in your bulk SMS messaging campaigns

Regular SMS

Generic phone number

From: 070011000
Hello! Your order #12345 has been confirmed. Thank you for shopping with us.
2:30 PM
  • Looks like spam
  • Low trust factor
  • Unprofessional appearance

Branded SMS

Your company name

From: CELCOM_AFRICA
Hello! Your order #12345 has been confirmed. Thank you for shopping with us.
2:30 PM
  • Professional appearance
  • Higher trust & open rates
  • Brand recognition

Why Choose Branded Bulk SMS?

Elevate your bulk SMS marketing strategy with professional branded sender IDs and sender ID registration

Build Trust & Authenticity

Your messages look genuine and professional. Customers are more likely to trust and open messages from a recognizable brand name than an unknown phone number.

Higher Open Rates

Branded SMS messages have significantly higher open rates. Recipients immediately recognize your brand, leading to better engagement and response rates.

Brand Recognition

Every message reinforces your brand identity. Your company name appears on every SMS, strengthening brand awareness and recall among your customers.

Professional Image

Stand out from competitors with a professional messaging presence. Branded SMS positions your business as established and trustworthy.

Marketing Advantage

Use your branded sender ID for marketing campaigns, promotions, and customer communications. Every message becomes a brand touchpoint.

MNO Compliant

All our sender IDs are registered and approved by the Mobile Network Operators (MNOs) and the Communications Authority of Kenya (CAK), ensuring full compliance with Kenyan regulations.

How to Register Your Sender ID for Bulk SMS

Complete your sender ID registration and get your custom sender ID activated for bulk SMS in just 1-2 business days

1

Choose Your Sender ID Name

Provide us with the name you'd like to use for your branded bulk SMS.

  • Maximum of 11 characters
  • Alphanumeric characters only (A-Z, 0-9, underscore, hyphen, or space)
  • Examples: CELCOM_AFRICA, CELCOM AFRICA, or CELCOM-AFRICA
  • Must be unique and complement your business registration
2

Submit Registration Documents

We'll guide you through the required documentation for CAK approval and sender ID registration. Our team handles the entire sender ID registration process on your behalf.

3

Wait for Approval

Your sender ID registration will be processed and approved within 1-2 business days. We'll keep you updated throughout the sender ID registration process.

4

Start Sending Branded Bulk SMS

Once your sender ID registration is complete and activated, you can immediately start sending branded bulk SMS messages with your custom sender ID. Our customer support team will notify you and help you get started with bulk SMS marketing.

Register Your Sender ID Now

Complete your sender ID registration and boost your brand identity with Celcom Africa's trusted branded bulk SMS!

Branded Sender ID Examples for Bulk SMS

See how different businesses use branded sender IDs for their bulk SMS marketing campaigns

From: SAFARICOM
Your data bundle has been renewed. 5GB valid for 30 days. Thank you!
10:15 AM
From: KCB_BANK
Payment of KES 5,000 received from John Doe. New balance: KES 25,000.
11:30 AM
From: UBER_KE
Your ride is arriving in 3 minutes. Driver: John M. Vehicle: KCA 123X
2:45 PM

Frequently Asked Questions

Everything you need to know about bulk SMS branding and sender ID registration

A branded sender ID is a custom name (up to 11 characters) that appears as the sender of your bulk SMS messages instead of a phone number. For example, instead of showing "From: 070011000", your bulk SMS messages will show "From: YOUR_BRAND". This is achieved through sender ID registration, which allows you to use your company name for bulk SMS branding.

Typically, sender ID registration and CAK approval for bulk SMS takes 1-2 business days. Our team handles all the paperwork for sender ID registration and keeps you updated throughout the process. Once your sender ID registration is complete, you can immediately start using it for branded bulk SMS.

For sender ID registration, your sender ID must be maximum 11 characters, contain only alphanumeric characters (A-Z, 0-9), underscores, hyphens, or spaces. It should represent your business or brand name and must be unique. The sender ID must complement the name in your business registration documents or Trademark Registration for successful bulk SMS branding.

Yes! Once your sender ID registration is complete, you can use your branded sender ID for all types of bulk SMS campaigns including marketing promotions, transactional alerts, customer notifications, and more. Your branded bulk SMS will display your company name, enhancing your SMS branding and marketing efforts.

Contact our sales team for current pricing on sender ID registration for bulk SMS. The cost includes CAK registration fees and our service charges for SMS branding. We offer competitive rates for businesses of all sizes looking to enhance their bulk SMS marketing with branded sender IDs.

Ready to Brand Your Bulk SMS Messages?

Complete your sender ID registration today and start sending professional, branded bulk SMS messages to your customers. Enhance your bulk SMS marketing with custom sender IDs.

Get Started Now

Need help? Contact our sales team

enquiries@celcomafrica.com +254 701 372 468

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