Bulk SMS reseller-ship is like owning your own messaging service company without the need to build the infrastructure from scratch. In essence, you act as the middleman—buying SMS credits at wholesale prices from a provider like Celcom Africa, and then reselling them to clients at your own markup. Now, why is this model catching fire in Kenya? First off, Kenya’s mobile penetration rate is off the charts. Almost everyone owns a mobile phone, and SMS remains one of the most trusted and effective communication tools. With the average Kenyan checking their phone multiple times a day, businesses can no longer afford to ignore SMS marketing. But here's the kicker—SMS boasts a 99% open rate, and most texts are read within three minutes of delivery. That’s way better than email or even social media. Add in the fact that you don’t need internet access to receive SMS, and it's a clear winner in both urban and rural areas. This is where opportunity knocks. As businesses look to connect directly and reliably with their customers—whether it's a boutique shop in Nairobi or a school in Kisumu—you become the solution provider. And the best part? It’s super scalable. You can start small, with minimal capital, and grow as you bring in more clients. No need to rent office space or hire a massive team to get started.