SMS Marketing | How to Build Effective Contact Database
Enterprise SMS
Elevate Your Marketing with SMS: Reach, engage, and convert your audience effectively with the power of SMS marketing. Boost your business today
In our fast-changing world, acting swiftly to capture and also retain customer attention is crucial for success.
To succeed in SMS marketing and grow your business, be consistently present online and on mobile devices. No other option.
Social networks, banner ads, QR codes, apps… There are more than hundreds of ways of how mobile users get information. One of the ways to “penetrate” into the user’s mobile is SMS marketing.
Today we’ll describe you most widespread “white” channels of how to collect your own contact database without spamming. This database comprises people who willingly shared their phone numbers, showing interest in your services/products and also eager to receive updates.
This ‘white’ approach is unlike buying random databases, ensuring SMS recipients are willing and content to receive your marketing messages.
Here are some additional fields you may want to include:
Important dates.
It’s crucial that you know the last time you worked with (or spoke to), as well as what your goals are for a follow-up call. You can use this information to make sure you aren’t going too long without keeping in touch.
Type of contact.
Whether you’re speaking over the phone, sending an email, or planning a direct mail effort, you need to communicate differently with certain audiences. What you say to clients will not necessarily be the same as what you say to prospects. Your spheres of influence need unique messages as well. By categorizing your contacts, you can easily sort and also segment them for more targeted marketing opportunities.
Notes about recent conversations or encounters.
This info is invaluable when following up, and it’s too important to trust to memory. Record conversation details, follow-up reminders, and contact info like birthdays, hobbies, or interests for better engagement.
Social media accounts.
You can connect with clients, prospects, and influencers on these channels while gathering valuable insights to build stronger relationships.
