SMS Reseller ProgrammeSMS Reseller Programme
SMS reseller programme from Celcom Africa gives agencies and entrepreneurs a white label SMS platform with wholesale rates, branded portal, and multi-tenant management to start an SMS business.
SMS reseller programme with a white-label portal, wholesale rates, and full API access - launch your own SMS business across Africa.
Trusted across African enterprises
Trusted by Aar, Bidco, Creditinfo, Devki, Dhl, Kengen, Kimisitu, Muthokinju, Pathcare, Premier Hosp, Royal Milk, Safeboda, U&I Microfinance, Unaitas, Unicef, Username, Usernamesacco, Yego
Why businesses choose Celcom Africa's SMS Reseller
One African messaging stack - routes, compliance, and delivery tools that work together.
White label portal
Branded dashboard your clients log into - your logo, your domain, your pricing.
Wholesale rates
Competitive per-message pricing that leaves room for healthy reseller margins.
Multi-tenant management
Create sub-accounts, allocate credits, and manage clients from one panel.
Reseller API
Let your clients integrate via API under your reseller account structure.
Direct carrier routes
Your clients get the same reliable delivery as Celcom's enterprise customers.
Dedicated support
Reseller support channel for onboarding, technical issues, and account management.
Sell SMS without building a telco stack
Skip carrier negotiations and delivery infrastructure. Celcom's reseller programme gives you branded tooling, wholesale pricing, and routes your clients can trust from day one.
- White-label client portal
- Wholesale per-message tiers
- Sub-account API credentials
How SMS Reseller works
- 1
Apply for reseller status
Contact our partnerships team to discuss your business model and market.
- 2
Set up your branded portal
Configure your logo, domain, and client-facing pricing tiers.
- 3
Onboard clients
Create sub-accounts, allocate SMS credits, and register sender IDs.
- 4
Clients send SMS
Your clients send from the branded portal or via API under your account.
- 5
Grow your margins
Buy wholesale, sell retail - scale your SMS business across Africa.
Common use cases
From Nairobi fintechs to Lagos retailers - teams across Africa run customer-critical messaging on Celcom every day.
- Marketing agencies offering SMS to clients
- Entrepreneurs launching SMS businesses
- Software companies adding SMS to their product suite
- Telecom resellers expanding into messaging
- Regional partners covering specific African markets
Frequently asked questions
How do reseller margins work?
You purchase SMS credits at wholesale rates and set your own retail pricing for clients. Margins depend on your volume tier and pricing strategy.
Can I use my own branding?
Yes. The white label portal supports your logo, colours, and custom domain for a fully branded client experience.
Do my clients get their own API access?
Yes. Sub-accounts can have individual API credentials under your reseller structure.
What support do resellers receive?
Dedicated reseller support for onboarding, technical questions, and account management.
Is there a minimum volume commitment?
Reseller tiers vary. Contact our partnerships team to discuss requirements for your market.
Become an SMS reseller
Talk to our partnerships team about launching your SMS business.
Wholesale rates with volume tiers - contact us for reseller pricing. REST API, webhooks, and ready-made plugins connect Celcom to your existing systems.