WhatsApp Business API for AfricaWhatsApp Business API for Africa
WhatsApp Business API provider services from Celcom Africa let you send template messages, customer support chats, and order notifications to African users on the channel they use most.
WhatsApp Business API provider for Africa - template messages, support chat, and campaigns with SMS fallback on one platform.
Trusted across African enterprises
Trusted by Aar, Bidco, Creditinfo, Devki, Dhl, Kengen, Kimisitu, Muthokinju, Pathcare, Premier Hosp, Royal Milk, Safeboda, U&I Microfinance, Unaitas, Unicef, Username, Usernamesacco, Yego
Why businesses choose Celcom Africa's WhatsApp Business API
One African messaging stack - routes, compliance, and delivery tools that work together.
Template messages
Send pre-approved notification templates for orders, appointments, and alerts.
Two-way support chat
Handle customer conversations within the 24-hour session window.
SMS fallback
Automatically retry via SMS when WhatsApp delivery fails or the user is unreachable.
Media support
Send images, documents, and location pins within WhatsApp conversations.
Unified API
SMS and WhatsApp accessible through the same authenticated API structure.
Meta BSP partner
Official Business Solution Provider status for compliant WhatsApp onboarding.
Omnichannel messaging with WhatsApp + SMS
Official Business Solution Provider status keeps WhatsApp onboarding compliant, while data handling across both channels aligns with regional privacy laws.
- Meta BSP partner status
- Template approval guidance
- Regional privacy-law alignment
How WhatsApp Business API works
- 1
Register your business
Connect your Meta Business account and verify your business profile.
- 2
Submit message templates
Create and submit notification templates for Meta approval.
- 3
Integrate via API
Send template messages and handle replies through Celcom's unified API.
- 4
Configure fallback
Set SMS as automatic fallback for undelivered WhatsApp messages.
- 5
Monitor conversations
Track delivery, read receipts, and session windows in your dashboard.
Common use cases
From Nairobi fintechs to Lagos retailers - teams across Africa run customer-critical messaging on Celcom every day.
- E-commerce order and delivery notifications
- Customer support and FAQ chatbots
- Appointment confirmations for healthcare and services
- OTP and verification with SMS fallback
- Marketing campaigns with rich media content
Frequently asked questions
How do I get started with WhatsApp Business API?
Register with Celcom, connect your Meta Business account, submit message templates for approval, and integrate via our API. Our team guides you through BSP onboarding.
What are WhatsApp template messages?
Pre-approved message formats required for business-initiated conversations outside the 24-hour customer service window. Templates must be submitted to Meta for approval.
Can I use WhatsApp and SMS together?
Yes. Configure SMS fallback so critical notifications reach customers even when WhatsApp delivery fails.
How is WhatsApp Business API priced?
Pricing follows Meta's conversation-based model plus Celcom's platform fees. See our pricing page for current WhatsApp rates.
Do you support WhatsApp chatbots?
Yes. Build automated flows that handle inbound messages within the session window via API webhooks.
Related solutions
Connect WhatsApp to your business
Start sending template messages and support chats across Africa.
Conversation-based pricing with transparent rates - see our WhatsApp pricing tab. REST API, webhooks, and ready-made plugins connect Celcom to your existing systems.