How to use SMS API Integration to Send Bulk SMS

November 10, 2020

SMS API Integration

What is SMS API Integration?

An application programming interface (API) is a set of programming protocols, standards, and instructions for accessing a web-based application. SMS API Integration is released to the public which enables developers to power their services.

The end-user only sees one interface. Behind the scenes, many APIs are working together and integrating with SMS solutions to provide a seamless and unmatched experience.

Key Features.

Integrate SMS with your business application, websites & other software.
Send an SMS from your application or system.
Real-time delivery report through SMS API.
Sample code available for immediate download.
Send a long message.

Management Options.

Multiple numbers, bulk sending enabled.
Customized sender ID for mobile number.
Delivery Reports are available.

Why use Bulk SMS “SMS API”?

Celcom Africa Bulk SMS-enable your website, application, or customer relationship management platform with our SMS API. Celcom Africa SMS API offers comprehensive documentation. Our API supports Unicode and long messages. Allows for multiple webhooks to create and customize any workflow.

Reliability.

We offer reliable service through our direct relationships with local and global aggregators and networks.

Connectivity.

With connections to all networks in Kenya including Safaricom, Airtel, and Orange, we offer extensive reach and connectivity.

Easy Integration.

Our use of easy integrates API makes implementing your Bulk SMS integration easy.

Unstructured Supplementary Service Data “USSD” sometimes referred to as “Quick Codes” or “Feature codes”, is a communications protocol used by cellular telephones to communicate with the mobile network operator’s computers.

This USSD code goes a long way in helping maintain better client engagement.
It lets content be updated to keep the clients always updated. Our USSD Solutions allow for Powerful Reporting Systems, which will keep tabs on all your day-to-day transactions, and sessions on the USSD Portal.

Our LOW-COST solutions will be easy to your pocket and we will allow you to have your USSD Services to be both Affordable and Profitable at the same time. From Setup to the Launching of your service, you will barely spend a dime, come and find out why we are the leading provider of USSD Services in the country.

The USSD code has several features, which make it very convenient and easy to use. Here are some of them

Bulk SMS for schools is a quicker way to alert and inform students, teachers, parents, and guardians in a fast-hassle-free communication.

Schools/ Colleges/ University Bulk SMS helps schools do bulk SMS messaging but also lets them send report cards and fee balance notifications to parents via SMS.

WHY SCHOOLS BULK SMS is important

Inform Parents and Guardians about school closure.
Meeting requests
Fee transaction SMS
To boost parent involvement in their child’s learning
To boost the exchange of information between schools and parents
To alert SMS
To Send Monthly/Yearly test/Exam results

The bulk SMS for Schools provides a one-text-to-many service called school Bulk SMS.

Our bulk SMS for schools’ service is tailor-made for schools to easily communicate with students, parents, P.T.A. members, BOD members, teachers and members of non-teaching staff, and the general public.

If you want to send SMS from school to parents, have a parent alert system via Bulk SMS, implement text messaging service for schools, Bulk SMS to parents from schools, sample Bulk SMS to parents from schools, school fees reminder notes via Bulk SMS, Bulk SMS to parents to pay school fees, school fee due notice we will offer you at cheapest cost with this product for school Bulk SMS service or school text messaging service.

SMS Reseller Solutions|Bulk SMS in Kenya|Celcom Africa Bulk SMS

WHO IS A BULK SMS RESELLER?

A Bulk SMS reseller is an individual who possesses Bulk SMS software and brands its services accessible to persons and companies that want to exploit the services for bulk messaging. The Bulk SMS reseller offers a service at a predetermined cost to an end user and in the process gains tremendous benefit from the income generated. The most attractive thing is that the entire profit belongs to the Bulk SMS reseller.

There are some Bulk SMS resellers who offer script or API services for communication.

This is a preferred standpoint for most software developers who would like to integrate Bulk SMS into their applications. Most Bulk SMS APIs are straightforward and easy to understand. Indeed, even a beginner in the programming space can comprehend. The below information can give you ideas on how SMS can help you:

Bulk SMS generates instant traffic to businesses that need traffic that is reliable e.g. restaurants or retail shops. Boost customer traffic implies that a business will be able to get more acquisitions hence meeting its growth needs.
Sending SMS one by one takes a significant amount of time, however, Bulk SMS software saves this valuable time by allowing one person to send SMS in bulk which can’t be done using a regular phone.
The rate per SMS from a Bulk SMS reseller is not as much as getting Safaricom Bulk SMS or buying Bulk SMS from Airtel, Telkom, or Equitel. Making the marketing effort of your company easier.
The Bulk SMS software displays the number of messages that have been delivered and which ones have not been delivered. Therefore, a business is able to tell its range and oversee its client’s actions.
You do not need to be logged in to a computer to send Bulk SMS messages. A business or individual can schedule the time that works for them for messages to go out and the bulk SMS software will automatically deliver the messages.
Bulk SMS software comes with API which is straightforward and can be used for integration with other software that needs to meet a business’s communication needs.
It is important that you are aware of extortion in the bulk SMS industry. Check the organizations that you want to procure services from and know how their services function before working with them. In any case, the cost of Bulk SMS may change among various specialist organizations.

How to send bulk SMS: a step-by-step guide

Running a business is not a bed of roses. The proprietors have to come up with advanced trade ideas. Among the publicizing techniques, mobile promotional strategies are the most budget-friendly and easy to use. If you are a business owner and you yearn to learn how to use the SMS API and bulk SMS services here are a few steps to guide you who wish to subscribe to bulk SMS marketing strategies to grow your company steadily.

Source for the best service providers

Always remember to look out for the best bulk SMS creation and sending API that suits your business. Check all related aspects like pricing, range of operation, number of SMS that can be sent during a month’s tenure, and several other things that are associated with it. With this in your mind, you shall have crossed your first step of choosing the bulk SMS service provider.

Open your account

Once you finalize searching for a bulk SMS provider, ask for details that are necessary to open your account, after receiving all the credentials from the provider open your account and create your login credentials. It will require a unique ID and password identification factors. Once you are done with this step you can log in to your account and start with the process of bulk SMS creation and can send it to prospective customers.

Play around with the API

Once you log in you will see the API interfaces that will contain options like compose, forward, schedule, and add contacts, etc. Whether you buy a bulk SMS service exclusively for your usage or use by a third-party re-seller-based service you should play around with the API to understand how the SMS is composed and delivered to the customers.

Post or Schedule

When you have learned the basics of scripting bulk SMS, you can type your message idea and send it to the clientele stated in the list you have uploaded. The procedure is easy to carry out and manage without any hassles. You even get a chance to plan your posts so that it reaches the clients at explicit time periods.

There are tons of SMS APIs which give you the facility to upload message contents from text files, excel files, etc. Similarly, some service providers allow you to test run wherein you can send bulk SMS and verify the procedure.

Business SMS: SMS Marketing for B2B

SMS marketing is one of the most powerful tools in every marketer’s bag of tricks. At their most simple, they’re a quick way to send a short message to customers. But, in reality, they’re so much more. SMS messages are the most effective way to connect with customers. With a near-perfect open rate of 98 percent within 15 minutes of receiving the message, they offer maximum return on investment to companies looking to get the most bang for their SMS buck. So, let’s go back to basics.

What is B2B?

Simply put, B2B is a type of business-to-business transaction such as the one between manufacturers and wholesalers, or a wholesaler and a retailer. It refers to business conducted between companies, rather than those conducted between a company and individual consumers (B2C).

What is text marketing?

It’s been around for many years but SMS is more popular now than ever before. And that’s because it’s the most effective and cost-efficient method of communicating with buyers. Many billions of people around the world own cell phones and the open rate of SMS messages is 98 percent, meaning it is the best way of communicating with your audience.

How to Maximize the Impact of SMS for B2B

1. Sell the Solution Rather than Sell the Product

When you send out SMS messages to business buyers, the highlight of the message should be an offer to solve your buyer’s needs, instead of focusing your aim to sell your products or service. You can insert a text link that will bring them to your website or show them a video on how your products or service can help them solve a particular business problem. This will appeal more to them and increase the chances of you closing the deal.

2. Utilize Two-Way (2way) Messaging

You can continuously develop and improve your B2B SMS campaigns with two-way SMS. By sending out SMS that encourages conversation like SMS polls to short questionnaires, two-way messaging allows you to understand and track your customer’s behavior and preferences that can be used for future marketing.

3. Manage your B2B List

It is crucial to keep your B2B list up-to-date. If a customer wants to opt out of your list, you will need to honor their request and not send them further marketing communications. Also, it is important to update your customer’s details from their name to their purchasing patterns. This will help you segment your list and send out much more personalized messages that are more relevant to them.