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Bulk SMS marketing is a form of mass communication that allows business owners to engage with their audience via mobile technology. Put simply, text messages are crafted and sent to a database of numbers containing marketing material, often with a special promotion or timely offer.
While mass SMS is regularly used by companies as part of their marketing strategy, it’s also commonplace for companies to utilise the service to communicate with their employees, shareholders and customers in a variety of ways. Whether SMS is used for alerts and reminders, confirmations, one-time passwords, two-factor authentication and much more, the simplicity and efficiency of bulk text messages are benefiting businesses and customers alike.