What you Need to Know About Bulk SMS Messaging kenya

Bulk SMS Messaging Kenya allows you to launch a large number of SMS swiftly and effortlessly via a phone, tablet, or PC. In recent years, the use of Bulk SMS for promotional campaigns has increased in popularity.

Nowadays, Bulk SMS messaging Kenya is used for an extensive variety of texting campaigns.  Some examples include: sending greetings, event, and party notifications, requesting a booklet or further info, product discounts, product promotions, or as a direct response mechanism to outdoor marketing.

So, what do you need to bear in mind when sending multiple text messages?

Price 

This can be the most important feature to take into consideration due to the high volume of messages sent.  However, it can be argued that price combined with quality and reliability needs to be balanced in order to get the best results from your texting campaigns.

Reliability

It is important to make sure that there are no problems with your SMS provider. Typical reliability issues include message delays, no delivery reports; messages not arriving, and failure to set the sender ID (seeing who the message is from).

Timeliness

Scheduling messages ensures timely delivery, considering factors like recipient’s sleep, work hours, and avoiding last-minute sends without incentives in SMS campaigns.

Content

It is important that your texting campaigns contain appealing messages that convey your marketing message to your target audience without irritating them. It is all about creating the perfect message for the product.

People have a tendency to like humorous and informative SMS messages.  It is also important that the messages are short; lengthy messages are more likely to be ignored.

Personalize

A dynamic feature is ensuring that Bulk SMS messages are customized to individual mobile phones; for example, including the recipient’s name.

Ability to create groups 

Select contacts and groups to send messages to a large audience at once, whether from a contact list or to users in a specific area.

Fast upload 

When executing Bulk SMS messaging, ensuring a rapid and efficient upload of data from various file formats is crucial.

*NEW* GDPR compliance – All marketing SMS needs to have an opt-out to allow customers to stop receiving messages from you. This will be something like Text STOP to *456*9*5# to opt out. Ensure your provider includes this feature in marketing SMS to maximize impact; unnecessary for transactional messages like notifications.

If you would like to try Bulk SMS, please sign up for a free trial – we would love to hear what you think!