Ways You Can Use SMS for Recruiting

Technological development has not only changed the way people communicate. It has also created a more dynamic, ever-evolving business world. Therefore, as a recruiter or hiring manager. You need to be creative in ways to fill positions with qualified personnel that can deliver value to your organization.
It might seem that using popular live messaging apps such as Facebook Messenger or WhatsApp. Managing candidate relationships would be the best approach. However, people are significantly less responsive to notifications from these platforms when compared to SMS.

Also, SMS outshines the traditional email approach. This is because people tend to overlook email communications. Simply find your offer too late (past the due date) because their inbox is full of promotional emails. SMS carries a sense of urgency. It is used to encourage people to read and respond. As a result, SMS is increasingly becoming one of the most efficient ways of attracting top talent.

Here are 3 ways how you can use Bulk SMS in Kenya in your recruiting process:

SMS in Kenya Recruiting Process

1. Contact Potential Employees

When recruiters spot a potential candidate. They will start contacting them via phone, but the problem is, they’re not picking up. Yet contacting them after your working hours might give them the impression that overtime is the company’s culture. With SMS, you can contact suitable candidates discreetly. SMS messages are short in nature (160 characters for 1 GSM Alphabet SMS and 70 characters for 1 Unicode SMS).

2. Streamline the Screening Process

Using SMS to distribute job screening questions can help streamline the process of identifying the best candidates. From sending out SMS to find out which industries your potential candidates have previous experience in. SMS is an effective way to see if the candidates are a good fit. Candidates can also discreetly find out whether they are suitable for the position.

3. Keep Applicants Informed

Confirm the interview with the candidate, then send them the interview location. Which includes the office number or suite, so they can easily put it into their Google Maps. Besides, it is also a good practice to tell them who their interviewer(s) is and what documents to bring. You can also make use of SMS for recruiting to give applicants timely updates on their application status. By regularly communicating with them, it will develop a better relationship and establish trust with candidates.