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HOW TO SUSTAIN YOUR BUSINESS DURING A PANDEMIC WITH SMS MARKETING

It is no surprise that there has been a surge in SMS Marketing as a campaign strategy by marketers since the pandemic hit in 2020. In the wake of the first COVID case being reported, most businesses had to either temporarily shut down or have their employees work from home. This triggered a reluctant shift in business flows as the marketers have had to adapt to a digital transformation that subsequently followed.

This transformation has translated to the growth of the digital economy and the use of Bulk SMS has since been on the forefront of targeted marketing. Businesses that have deployed the SMS Marketing strategy have enjoyed a high conversion rate with customers spending most of their time indoors and on their mobile phones during the pandemic.

So, what does this mean for businesses using Bulk SMS Services in Kenya? Research shows there has been a substantial market growth directly linked to frequent customer engagements by businesses and what better way to achieve this than using Bulk SMS Marketing that has a 98% open rate as compared to emails.

SMS Marketing as a driving force for business sustainability basically involves sending promotional and transactional messages to existing and potential clients. Regardless of where the business is being run from, client engagement numbers remain unaffected when using the Bulk SMS service. How do you use Bulk SMS to keep your business afloat? Well, here are a few pointers:

  • Send instant promotions or offers on new products and services
  • Communicate any changes to your business locations or accessibility to your services. It is essential to keep your customers up to date
  • Use the SMS service to send payment alerts and reminders to your clients
  • Conduct SMS surveys to better understand your client needs and priorities during this pandemic in contrast to what you offer
  • Wish your clients holidays and weekends to keep them engaged and feel appreciated
  • Inform customers how to keep safe during the pandemic

There are more uses to the ones mentioned that definitely justify SMS marketing being considered a simple, less intrusive and powerful tool. SMS Marketing is clearly built for the pandemic and beyond as it sets a stage to maintain its relevancy. We expect more businesses to fully incorporate Bulk SMS Services as an alternative to drive sales and improve on customer retention this year.