{"id":529,"date":"2020-03-12T13:03:31","date_gmt":"2020-03-12T10:03:31","guid":{"rendered":"https:\/\/celcomafrica.com\/blog\/?p=529"},"modified":"2023-10-05T14:33:24","modified_gmt":"2023-10-05T14:33:24","slug":"how-sms-has-turned-into-a-powerful-business-tool","status":"publish","type":"post","link":"https:\/\/celcomafrica.com\/blog\/how-sms-has-turned-into-a-powerful-business-tool\/","title":{"rendered":"SMS as a business tool has transformed into a powerful asset."},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"340\" data-id=\"531\" src=\"https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2020\/03\/Bulk-SMS-business-daily.jpg\" alt=\"\" class=\"wp-image-531\" srcset=\"https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2020\/03\/Bulk-SMS-business-daily.jpg 680w, https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2020\/03\/Bulk-SMS-business-daily-300x150.jpg 300w\" sizes=\"(max-width:767px) 480px, 680px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Unlock the potential of SMS as a powerful business tool to reach, engage, and connect with your audience effectively.<\/p>\n\n\n\n<p>Today on Business Daily, one of our articles featured our Director, Ruth Gachomo, discussing how SMS has transformed into a powerful business tool.Click the link below:- <\/p>\n\n\n\n<p>Click here to view the article:- <\/p>\n\n\n\n<p>Some of the major points to take home from the article would be:-<\/p>\n\n\n\n<p><strong><em>The benefit of using sms as a business tool  includes:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SMS marketing saves costs because it allows you to contact all clients at a significantly lower cost compared to print Ads in the media.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/celcomafrica.com\/blog\/wp-admin\/post.php?post=565&amp;action=edit\">Bulk SMS<\/a> boasts extensive reach, with mobile communication users 8-9 times higher than other channels. It has advantages over the normal telephone, fax, and email. <\/li>\n\n\n\n<li>SMS messages can reach the recipient within seconds, depending on the specific gateway used, delivery route, and mobile operator coverage.<\/li>\n\n\n\n<li>SMS marketing saves time by sending a single message to all clients instead of crafting and sending individual messages.<\/li>\n\n\n\n<li>Text messaging delivers real-time messages efficiently, unlike media ads that can often go unnoticed.<\/li>\n\n\n\n<li>SMS marketing boasts a high conversion rate due to its exceptional readability and engagement.<\/li>\n\n\n\n<li>Instantaneous bulk <a href=\"https:\/\/en.wikipedia.org\/wiki\/SMS\" target=\"_blank\" rel=\"noopener\">SMS<\/a> facilitates quick feedback, aiding businesses in gathering input from product users and new subscribers.<\/li>\n<\/ul>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Unlock the potential of SMS as a powerful business tool to reach, engage, and connect with your audience effectively. Today on Business Daily, one of<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":1360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[2,3,4,28,30,157],"tags":[154,155,156],"class_list":["post-529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-benefits-of-sms-marketing","category-bulk-sms","category-bulk-sms-providers-kenya","category-bulk-sms-services","category-celcom-africa-bulk-sms","category-sms-as-a-business-tool-in-kenya","tag-sms-as-a-business-tool-in-kenya","tag-sms-as-a-business-tool-in-mombasa","tag-sms-as-a-business-tool-in-nairobi"],"_links":{"self":[{"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/posts\/529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/comments?post=529"}],"version-history":[{"count":0,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/posts\/529\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/media\/1360"}],"wp:attachment":[{"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/media?parent=529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/categories?post=529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/tags?post=529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}