{"id":3180,"date":"2025-09-24T22:41:47","date_gmt":"2025-09-24T19:41:47","guid":{"rendered":"https:\/\/celcomafrica.com\/blog\/?p=3180"},"modified":"2025-09-24T23:11:47","modified_gmt":"2025-09-24T20:11:47","slug":"how-to-measure-the-success-of-a-bulk-sms-campaign","status":"publish","type":"post","link":"https:\/\/celcomafrica.com\/blog\/how-to-measure-the-success-of-a-bulk-sms-campaign\/","title":{"rendered":"How to Measure the Success of a Bulk SMS Campaign"},"content":{"rendered":"\n<p>Bulk SMS campaigns remain a powerhouse for businesses in Kenya and beyond. With over 90% mobile penetration in Kenya and SMS open rates hitting 98% within minutes, it&#8217;s no surprise that companies like Safaricom and local retailers are leveraging this channel to drive engagement and sales. But sending messages is just the start; true success lies in measuring performance to refine strategies and maximize ROI.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2><strong>Table of Contents<\/strong><\/h2><nav><ul><li class=\"\"><a href=\"#key-takeaways\">Key Takeaways<\/a><\/li><li class=\"\"><a href=\"#why-measuring-bulk-sms-campaign-success-matters\">Why Measuring Bulk SMS Campaign Success Matters<\/a><\/li><li class=\"\"><a href=\"#setting-clear-goals-for-your-bulk-sms-campaign\">Setting Clear Goals for Your Bulk SMS Campaign<\/a><\/li><li class=\"\"><a href=\"#key-metrics-to-track-bulk-sms-campaign-performance\">Key Metrics to Track Bulk SMS Campaign Performance<\/a><\/li><li class=\"\"><a href=\"#1-delivery-rate\">1. Delivery Rate<\/a><\/li><li class=\"\"><a href=\"#2-open-rate\">2. Open Rate<\/a><\/li><li class=\"\"><a href=\"#3-click-through-rate-ctr\">3. Click-Through Rate (CTR)<\/a><\/li><li class=\"\"><a href=\"#4-response-rate\">4. Response Rate<\/a><\/li><li class=\"\"><a href=\"#5-conversion-rate\">5. Conversion Rate<\/a><\/li><li class=\"\"><a href=\"#6-opt-out-unsubscribe-rate\">6. Opt-Out\/Unsubscribe Rate<\/a><\/li><li class=\"\"><a href=\"#7-return-on-investment-roi\">7. Return on Investment (ROI)<\/a><ul><li class=\"\"><a href=\"#additional-metrics-for-holistic-analysis\">Additional Metrics for Holistic Analysis<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#tools-and-best-practices-for-tracking-bulk-sms-campaign-metrics\">Tools and Best Practices for Tracking Bulk SMS Campaign Metrics<\/a><\/li><li class=\"\"><a href=\"#best-bulk-sms-practices-for-2025\">Best Bulk SMS Practices for 2025<\/a><\/li><li class=\"\"><a href=\"#real-world-case-study-kenyan-retailers-bulk-sms-success\">Real-World Case Study: Kenyan Retailer&#8217;s Bulk SMS Success<\/a><\/li><li class=\"\"><a href=\"#common-pitfalls-and-how-to-avoid-them\">Common Pitfalls and How to Avoid Them<\/a><\/li><li class=\"\"><a href=\"#conclusion-turn-data-into-dollars-with-bulk-sms\">Conclusion: Turn Data into Dollars with Bulk SMS<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\"><strong>Key Takeaways<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set SMART Goals<\/strong>: Define specific, measurable objectives (e.g., 95% delivery, 20% response rate) tailored to Kenyan trends like M-Pesa integrations or festive promotions to guide success.<\/li>\n\n\n\n<li><strong>Track Core KPIs<\/strong>: Monitor delivery rate (95\u201398%), open rate (~98%), CTR (20\u201335%), response rate (10\u201345%), conversion rate (21\u201330%), opt-out rate (&lt;2%), and ROI (up to 2000%+) for clear performance insights.<\/li>\n\n\n\n<li><strong>Use Local Tools<\/strong>: Leverage Kenyan SMS platforms like Celcom Africa for analytics, integrate with M-Pesa APIs, and use UTM tracking for comprehensive data.<\/li>\n\n\n\n<li><strong>Optimize Strategically<\/strong>: Segment audiences (e.g., urban vs. rural), time sends for evenings (6\u20139 PM), and A\/B test messages to boost engagement by 20\u201335%.<\/li>\n\n\n\n<li><strong>Ensure CA Compliance<\/strong>: Maintain opt-in\/opt-out processes to avoid fines, keeping opt-out rates below 1\u20132% and ensuring sender ID registration.<\/li>\n\n\n\n<li><strong>Calculate Holistic ROI<\/strong>: Factor in campaign costs (KES 0.25\u20130.60 per SMS) and indirect benefits like repeat customers to prove value and refine future campaigns.<\/li>\n<\/ul>\n\n\n\n<p>In this guide, we&#8217;ll break down the essential metrics, tools, and best practices to evaluate your bulk SMS efforts effectively, ensuring compliance with Kenya&#8217;s Communications Authority (CA) regulations while boosting your bottom line.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-measuring-bulk-sms-campaign-success-matters\"><strong>Why Measuring Bulk SMS Campaign Success Matters<\/strong><\/h2>\n\n\n\n<p>Bulk SMS isn&#8217;t just about blasting promotions; it&#8217;s a precise tool for customer communication, from appointment reminders to flash sales. Without measurement, you&#8217;re flying blind\u2014wasting budget on ineffective messages and missing opportunities to engage. According to industry benchmarks, well-measured SMS campaigns can yield an ROI of up to $71 for every $1 spent. In Kenya, where SMS traffic grew 18.4% annually to 52.4 billion messages, tracking success helps you navigate high delivery costs (KES 0.25\u20130.60 per message) and optimize for networks like Safaricom and Airtel.<\/p>\n\n\n\n<p>Key benefits include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identifying What Works<\/strong>: Pinpoint high-engagement messages to replicate in future campaigns.<\/li>\n\n\n\n<li><strong>Proving ROI<\/strong>: Demonstrate value to stakeholders, especially for budget allocation.<\/li>\n\n\n\n<li><strong>Improving Compliance and Retention<\/strong>: Monitor opt-outs to stay within CA guidelines and reduce churn.<\/li>\n\n\n\n<li><strong>Scaling Efficiently<\/strong>: Use data to target segments, like urban vs. rural audiences in Kenya.<\/li>\n<\/ul>\n\n\n\n<p>By focusing on measurable goals, you can transform bulk SMS from a cost center into a growth engine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"setting-clear-goals-for-your-bulk-sms-campaign\"><strong>Setting Clear Goals for Your Bulk SMS Campaign<\/strong><\/h2>\n\n\n\n<p>Before diving into metrics, define success based on your objectives. Are you aiming for brand awareness, lead generation, or direct sales? SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) are crucial.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Awareness Campaign<\/strong>: Target 95% delivery rate and 20% response rate for a product launch.<\/li>\n\n\n\n<li><strong>Sales Promotion<\/strong>: Aim for a 15\u201330% conversion rate on a discount offer, common in Kenyan retail SMS benchmarks.<\/li>\n\n\n\n<li><strong>Transactional SMS<\/strong>: Achieve 98% delivery for OTPs or reminders, as seen in e-commerce like Jumia Kenya.<\/li>\n<\/ul>\n\n\n\n<p>In Kenya, align goals with local trends: Use SMS for M-Pesa integrations or election-season alerts, where response rates can spike 7.5x higher than email. Tools like Google Analytics UTM parameters can track SMS-driven traffic to your site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-metrics-to-track-bulk-sms-campaign-performance\"><strong>Key Metrics to Track Bulk SMS Campaign Performance<\/strong><\/h2>\n\n\n\n<p>Success boils down to a handful of KPIs. Here&#8217;s a breakdown of the top metrics, with formulas and Kenyan-specific benchmarks where applicable. Aim to track these via your SMS provider&#8217;s dashboard (e.g., Celcom Africa).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-delivery-rate\"><strong>1. Delivery Rate<\/strong><\/h2>\n\n\n\n<p>This measures how many messages reach recipients&#8217; phones, accounting for blocks, invalid numbers, or network issues.<\/p>\n\n\n\n<p><strong>Formula<\/strong>: (Number of Delivered Messages \/ Total Messages Sent) \u00d7 100<\/p>\n\n\n\n<p><strong>Benchmark<\/strong>: 95\u201398% in Kenya, thanks to strong network coverage. Low rates (below 90%) signal poor list quality\u2014clean your database regularly to avoid CA fines for spam.<\/p>\n\n\n\n<p><strong>Why It Matters<\/strong>: High delivery ensures your message isn&#8217;t lost. In Kenya, direct connections to carriers like Safaricom boost this to near-perfect levels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-open-rate\"><strong>2. Open Rate<\/strong><\/h2>\n\n\n\n<p>Since SMS doesn&#8217;t have a formal &#8220;open&#8221; like email, this is inferred from delivery timestamps or read receipts (if supported).<\/p>\n\n\n\n<p><strong>Formula<\/strong>: (Number of Messages Opened \/ Number Delivered) \u00d7 100<\/p>\n\n\n\n<p><strong>Benchmark<\/strong>: Up to 98% within 3 minutes globally and in Kenya, far surpassing email&#8217;s 20%. For promotional SMS, expect 90%+ if timed well (e.g., evenings for Kenyan consumers).<\/p>\n\n\n\n<p><strong>Why It Matters<\/strong>: It shows immediate attention. Personalization, like using names, can lift this by 15\u201320%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-click-through-rate-ctr\"><strong>3. Click-Through Rate (CTR)<\/strong><\/h2>\n\n\n\n<p>If your SMS includes links (e.g., to a promo page), track how many clicks.<\/p>\n\n\n\n<p><strong>Formula<\/strong>: (Number of Clicks \/ Number of Delivered Messages) \u00d7 100<\/p>\n\n\n\n<p><strong>Benchmark<\/strong>: 20\u201335% in 2025, with Kenyan e-commerce campaigns hitting 25% for targeted offers. Use short, trackable URLs via Bitly or your SMS platform.<\/p>\n\n\n\n<p><strong>Why It Matters<\/strong>: CTR reveals message relevance. A\/B test CTAs like &#8220;Shop Now&#8221; vs. &#8220;Claim 20% Off&#8221; to optimize.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-response-rate\"><strong>4. Response Rate<\/strong><\/h2>\n\n\n\n<p>The percentage of recipients who reply, indicating two-way engagement.<\/p>\n\n\n\n<p><strong>Formula<\/strong>: (Number of Replies \/ Number of Delivered Messages) \u00d7 100<\/p>\n\n\n\n<p><strong>Benchmark<\/strong>: 10\u201345%, 7.5x higher than email. In Kenya, conversational SMS for queries (e.g., banking alerts) can reach 30%.<\/p>\n\n\n\n<p><strong>Why It Matters<\/strong>: High responses signal interest. Encourage with questions like &#8220;Reply YES for details.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-conversion-rate\"><strong>5. Conversion Rate<\/strong><\/h2>\n\n\n\n<p>Tracks actions like purchases or sign-ups from your SMS.<\/p>\n\n\n\n<p><strong>Formula<\/strong>: (Number of Conversions \/ Number of Delivered Messages or Clicks) \u00d7 100<\/p>\n\n\n\n<p><strong>Benchmark<\/strong>: 11\u201340% for SMS, with Kenyan retail at 21\u201330% during promotions. Use unique promo codes (e.g., SMS20) to attribute sales.<\/p>\n\n\n\n<p><strong>Why It Matters<\/strong>: Ties engagement to revenue. For Bulk SMS in Kenya, integrate with M-Pesa for seamless tracking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-opt-out-unsubscribe-rate\"><strong>6. Opt-Out\/Unsubscribe Rate<\/strong><\/h2>\n\n\n\n<p>Monitors recipients who reply &#8220;STOP.&#8221;<\/p>\n\n\n\n<p><strong>Formula<\/strong>: (Number of Opt-Outs \/ Number of Delivered Messages) \u00d7 100<\/p>\n\n\n\n<p><strong>Benchmark<\/strong>: Under 1\u20132%; higher rates indicate irrelevant content.<\/p>\n\n\n\n<p><strong>Why It Matters<\/strong>: Keeps your list healthy and compliant. In Kenya, excessive opt-outs can flag your sender ID with CA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-return-on-investment-roi\"><strong>7. Return on Investment (ROI)<\/strong><\/h2>\n\n\n\n<p>The ultimate metric: Profit vs. cost.<\/p>\n\n\n\n<p><strong>Formula<\/strong>: [(Revenue Generated &#8211; Campaign Cost) \/ Campaign Cost] \u00d7 100<\/p>\n\n\n\n<p><strong>Benchmark<\/strong>: $45\u2013$71 per $1 spent globally; in Kenya, expect 2000%+ ROI for Black Friday campaigns. Costs include SMS fees (KES 0.25\u20130.60) plus creative time.<\/p>\n\n\n\n<p><strong>Why It Matters<\/strong>: Proves profitability. Factor in lifetime value for repeat customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"additional-metrics-for-holistic-analysis\"><strong>Additional Metrics for Holistic Analysis<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Subscriber Growth<\/strong>: Track opt-ins vs. opt-outs for list health (aim for 5\u201310% monthly growth).<\/li>\n\n\n\n<li><strong>Cost Per Acquisition (CPA)<\/strong>: Total Cost \/ Number of Conversions (target under KES 50 for Kenyan leads).<\/li>\n\n\n\n<li><strong>Revenue per Message<\/strong>: Total Revenue \/ Messages Sent (benchmark: $8.11 globally).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2025\/09\/How-to-Measure-the-Success-of-a-Bulk-SMS-Campaign-Celcom-Africa-1200x675.jpg\" alt=\"How to Measure the Success of a Bulk SMS Campaignn-Celcom Africa\" class=\"wp-image-3185\" srcset=\"https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2025\/09\/How-to-Measure-the-Success-of-a-Bulk-SMS-Campaign-Celcom-Africa-1200x675.jpg 1200w, https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2025\/09\/How-to-Measure-the-Success-of-a-Bulk-SMS-Campaign-Celcom-Africa-500x281.jpg 500w, https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2025\/09\/How-to-Measure-the-Success-of-a-Bulk-SMS-Campaign-Celcom-Africa-300x169.jpg 300w, https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2025\/09\/How-to-Measure-the-Success-of-a-Bulk-SMS-Campaign-Celcom-Africa-768x432.jpg 768w, https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2025\/09\/How-to-Measure-the-Success-of-a-Bulk-SMS-Campaign-Celcom-Africa-1536x864.jpg 1536w, https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2025\/09\/How-to-Measure-the-Success-of-a-Bulk-SMS-Campaign-Celcom-Africa-2048x1152.jpg 2048w, https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2025\/09\/How-to-Measure-the-Success-of-a-Bulk-SMS-Campaign-Celcom-Africa-133x75.jpg 133w, https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2025\/09\/How-to-Measure-the-Success-of-a-Bulk-SMS-Campaign-Celcom-Africa-480x270.jpg 480w\" sizes=\"(max-width:767px) 480px, (max-width:1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tools-and-best-practices-for-tracking-bulk-sms-campaign-metrics\"><strong>Tools and Best Practices for Tracking Bulk SMS Campaign Metrics<\/strong><\/h2>\n\n\n\n<p><strong>Essential Tools<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SMS Platforms<\/strong>: Use <a href=\"https:\/\/celcomafrica.com\/bulk-sms\">Kenyan Bulk SMS providers like\u00a0 Celcom Africa<\/a> or AdvantaSMS for built-in analytics (delivery, CTR, ROI dashboards).\u00a0<\/li>\n\n\n\n<li><strong>Analytics Integrations<\/strong>: Link to Google Analytics for UTM-tagged links; use M-Pesa APIs for transaction tracking.<\/li>\n\n\n\n<li><strong>A\/B Testing Tools<\/strong>: Platforms like Sakari or Omnisend allow testing message variations to boost metrics by 20\u201330%.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-bulk-sms-practices-for-2025\"><strong>Best Bulk SMS Practices for 2025<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Segment Your Audience<\/strong>: Divide lists by location (e.g., Nairobi vs. rural), behavior, or demographics. Personalized segments lift CTR by 35%.<\/li>\n\n\n\n<li><strong>Time Sends Strategically<\/strong>: In Kenya, evenings (6\u20139 PM) yield 20% higher opens; avoid peak work hours.<\/li>\n\n\n\n<li><strong>Ensure Compliance<\/strong>: Get explicit opt-ins via keywords (e.g., &#8220;Text YES to subscribe&#8221;). Adhere to CA&#8217;s no-spam rules to maintain high delivery.<\/li>\n\n\n\n<li><strong>A\/B Test Everything<\/strong>: Compare subject lines, send times, and offers. Iterate based on data to improve ROI quarterly.<\/li>\n\n\n\n<li><strong>Monitor in Real-Time<\/strong>: Review metrics weekly for new campaigns; monthly for ongoing ones. Use automation for triggered SMS (e.g., abandoned cart reminders) to sustain engagement.<\/li>\n\n\n\n<li><strong>Calculate ROI Holistically<\/strong>: Include indirect benefits like repeat business. Tools like Excel or platform calculators simplify this.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"real-world-case-study-kenyan-retailers-bulk-sms-success\"><strong>Real-World Case Study: Kenyan Retailer&#8217;s Bulk SMS Success<\/strong><\/h2>\n\n\n\n<p><em>Consider a Nairobi-based e-commerce store using Bulk SMS for a festive promotion. They sent 10,000 messages at KES 0.25 each (total cost: KES 2,500). With a 96% delivery rate (9,600 messages delivered), 25% CTR (2,400 clicks), and 22% conversion rate (528 sales), they generated KES 500,000 in sales. ROI: [(500,000 &#8211; 2,500) \/ 2,500] \u00d7 100 = 19,900%. By tracking opt-outs (1.2%) and segmenting urban customers, they refined future campaigns, reducing CPA by 15%. This mirrors global cases like HBO&#8217;s Game of Thrones SMS drive, which gained 70,000 subscribers.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"common-pitfalls-and-how-to-avoid-them\"><strong>Common Pitfalls and How to Avoid Them<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ignoring List Quality<\/strong>: Dirty data tanks delivery. Solution: Regular cleanses and double opt-ins.<\/li>\n\n\n\n<li><strong>Overlooking Mobile Optimization<\/strong>: Links must be mobile-friendly. Test on Kenyan networks.<\/li>\n\n\n\n<li><strong>Neglecting Privacy<\/strong>: CA fines for non-compliance can erase ROI. Always include opt-out options.<\/li>\n\n\n\n<li><strong>Siloed Data<\/strong>: Integrate SMS metrics with CRM for a full ROI view.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion-turn-data-into-dollars-with-bulk-sms\"><strong>Conclusion: Turn Data into Dollars with Bulk SMS<\/strong><\/h2>\n\n\n\n<p>Measuring bulk SMS success isn&#8217;t optional\u2014it&#8217;s the key to unlocking 2025&#8217;s high-ROI potential. By tracking delivery, engagement, conversions, and ROI, you&#8217;ll refine campaigns that resonate in Kenya&#8217;s mobile-first market. Start small: Set one SMART goal, pick a r<a href=\"https:\/\/celcomafrica.com\/bulk-sms\">eliable Bulk SMS provider like Celcom Africa<\/a>, and monitor weekly. With disciplined measurement, expect open rates near 98%, conversions up to 40%, and ROI that justifies every shilling spent.<\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Bulk SMS campaigns remain a powerhouse for businesses in Kenya and beyond. With over 90% mobile penetration in Kenya and SMS open rates hitting 98%<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":3185,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[273,345,340],"tags":[],"class_list":["post-3180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advantages-of-bulk-sms","category-bulk-sms-service-advantages","category-how-to-promote-business-with-sms"],"_links":{"self":[{"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/posts\/3180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/comments?post=3180"}],"version-history":[{"count":0,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/posts\/3180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/media\/3185"}],"wp:attachment":[{"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/media?parent=3180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/categories?post=3180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/tags?post=3180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}