{"id":3171,"date":"2025-08-21T02:28:05","date_gmt":"2025-08-20T23:28:05","guid":{"rendered":"https:\/\/celcomafrica.com\/blog\/?p=3171"},"modified":"2025-08-21T11:02:03","modified_gmt":"2025-08-21T08:02:03","slug":"bulk-sms-business-in-kenya","status":"publish","type":"post","link":"https:\/\/celcomafrica.com\/blog\/bulk-sms-business-in-kenya\/","title":{"rendered":"Bulk SMS Business in Kenya: The Ultimate Guide to Starting and Succeeding"},"content":{"rendered":"\n<p>Picture this: you send a message, and within minutes, 98% of your customers read it. That\u2019s the power of<a href=\"https:\/\/celcomafrica.com\/bulk-sms\"> <strong>bulk SMS in Kenya<\/strong>, <\/a>a game-changing tool for businesses looking to connect instantly with their audience. Whether you\u2019re a small retailer in Nairobi or a growing SACCO in Kisumu, <strong>bulk SMS<\/strong> delivers unmatched reach and affordability in a mobile-first nation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-takeaways-for-bulk-sms-success-in-kenya\"><strong>Key Takeaways for Bulk SMS Success in Kenya<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High ROI<\/strong>: Bulk SMS has a 98% open rate, dwarfing email (20%) and social media ads.<\/li>\n\n\n\n<li><strong>Affordable Pricing<\/strong>: Rates start at KES 0.25 per SMS, ideal for SMEs on a budget.<\/li>\n\n\n\n<li><strong>Actionable Strategies<\/strong>: Personalize messages, use custom sender IDs, and schedule campaigns for maximum impact.<\/li>\n\n\n\n<li><strong>Compliance is Key<\/strong>: Choose providers adhering to Communications Authority of Kenya (CAK) regulations to build trust.<\/li>\n\n\n\n<li><strong>Track and Optimize<\/strong>: Use analytics to measure open rates and conversions for better results.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2><strong>Table of Contents<\/strong><\/h2><nav><ul><li class=\"\"><a href=\"#key-takeaways-for-bulk-sms-success-in-kenya\">Key Takeaways for Bulk SMS Success in Kenya<\/a><\/li><li class=\"\"><a href=\"#why-bulk-sms-is-a-must-for-kenyan-businesses\">Why Bulk SMS is a Must for Kenyan Businesses<\/a><\/li><li class=\"\"><a href=\"#real-world-success-stories\">Real-World Success Stories<\/a><\/li><li class=\"\"><a href=\"#understanding-how-bulk-sms-works-in-kenya\">Understanding How Bulk SMS Works in Kenya<\/a><ul><li class=\"\"><a href=\"#sms-gateways-and-aggregators-explained\">SMS Gateways and Aggregators Explained<\/a><\/li><li class=\"\"><a href=\"#delivery-process-and-real-time-tracking\">Delivery Process and Real-Time Tracking<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#how-to-start-and-succeed-in-the-bulk-sms-business-in-kenya\">How to Start and Succeed in the Bulk SMS Business in Kenya<\/a><\/li><li class=\"\"><a href=\"#1-choose-a-reliable-bulk-sms-provider\">1. Choose a Reliable Bulk SMS Provider<\/a><\/li><li class=\"\"><a href=\"#2-personalize-your-campaigns\">2. Personalize Your Campaigns<\/a><\/li><li class=\"\"><a href=\"#3-optimize-timing-and-frequency\">3. Optimize Timing and Frequency<\/a><\/li><li class=\"\"><a href=\"#4-track-performance-with-analytics\">4. Track Performance with Analytics<\/a><\/li><li class=\"\"><a href=\"#5-stay-compliant-with-regulations\">5. Stay Compliant with Regulations<\/a><\/li><li class=\"\"><a href=\"#6-explore-reseller-opportunities\">6. Explore Reseller Opportunities<\/a><\/li><li class=\"\"><a href=\"#costs-and-pricing-of-bulk-sms-in-kenya\">Costs and Pricing of Bulk SMS in Kenya<\/a><\/li><li class=\"\"><a href=\"#benefits-of-bulk-sms-for-kenyan-businesses-in-kenya\">Benefits of Bulk SMS for Kenyan Businesses in Kenya<\/a><ul><li class=\"\"><a href=\"#challenges-and-how-to-overcome-them\">Challenges and How to Overcome Them<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#legal-and-regulatory-requirements-in-kenya\">Legal and Regulatory Requirements in Kenya<\/a><ul><li class=\"\"><a href=\"#communications-authority-of-kenya-guidelines\">Communications Authority of Kenya Guidelines<\/a><\/li><li class=\"\"><a href=\"#compliance-with-data-protection-and-spam-laws\">Compliance with Data Protection and Spam Laws<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-bulk-sms-is-a-must-for-kenyan-businesses\"><strong>Why Bulk SMS is a Must for Kenyan Businesses<\/strong><\/h2>\n\n\n\n<p>With over 61 million registered SIM cards and a 95% mobile penetration rate in Kenya (CAK, 2024), <strong>Bulk SMS Kenya<\/strong> is the ultimate tool for direct communication. Unlike emails lost in spam folders or social media posts drowned in algorithms, SMS lands directly in your customers\u2019 hands, even on basic feature phones. It\u2019s fast, reliable, and perfect for promotions, reminders, or alerts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"real-world-success-stories\"><strong>Real-World Success Stories<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-commerce<\/strong>: A Nairobi fashion retailer used Celcom Africa to send flash sale alerts, driving a 20% sales spike in 24 hours.<\/li>\n\n\n\n<li><strong>Education<\/strong>: A Mombasa school leveraged SMSLeopard for fee reminders, cutting late payments by 30%.<\/li>\n\n\n\n<li><strong>SACCOs<\/strong>: A Kitale-based SACCO used Africa\u2019s Talking to send meeting updates, boosting attendance by 15%.<\/li>\n\n\n\n<li><strong>Healthcare<\/strong>: Clinics in Eldoret send appointment reminders via Advanta Africa, reducing no-shows by 25%.<\/li>\n<\/ul>\n\n\n\n<p>These examples show how <strong>bulk messaging<\/strong> transforms engagement across industries, making it a no-brainer for businesses in 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"understanding-how-bulk-sms-works-in-kenya\"><strong>Understanding How Bulk SMS Works in Kenya<\/strong><\/h2>\n\n\n\n<p>Before jumping in, it\u2019s crucial to understand the basic technology behind bulk SMS. The two main components are <a href=\"https:\/\/celcomafrica.com\/sms-gateway\"><strong>SMS Gateways<\/strong> <\/a>and <strong>SMS Aggregators<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sms-gateways-and-aggregators-explained\"><strong>SMS Gateways and Aggregators Explained<\/strong><\/h3>\n\n\n\n<p>An <strong>SMS gateway<\/strong> is the software that connects your bulk SMS platform to the mobile networks (Safaricom, Airtel, Telkom). It converts your message into a format that can be transmitted via the network.<\/p>\n\n\n\n<p>An <strong>aggregator<\/strong> is a company that already has direct connections to multiple telecom operators. They sell bulk SMS credits to resellers like you, who then sell them to end clients.<\/p>\n\n\n\n<p>In Kenya, popular aggregators include Celcom Africa, Africa\u2019s Talking, and Advanta. Partnering with a reputable aggregator ensures your messages are delivered reliably and quickly.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"delivery-process-and-real-time-tracking\"><strong>Delivery Process and Real-Time Tracking<\/strong><\/h3>\n\n\n\n<p>Here\u2019s what happens when you send a bulk SMS:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You <a href=\"https:\/\/celcomafrica.com\/register\">log into your SMS platform <\/a>and upload your contact list.<br><\/li>\n\n\n\n<li>You type and personalize your message.<br><\/li>\n\n\n\n<li>The platform sends your message to the SMS gateway.<br><\/li>\n\n\n\n<li>The gateway routes the message through the mobile networks.<br><\/li>\n\n\n\n<li>Recipients receive the SMS within seconds.<br><\/li>\n<\/ol>\n\n\n\n<p>Most platforms offer real-time delivery reports, so you can see which messages were delivered, failed, or pending. This transparency builds trust with your clients and helps you improve future campaigns.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-start-and-succeed-in-the-bulk-sms-business-in-kenya\"><strong>How to Start and Succeed in the Bulk SMS Business in Kenya<\/strong><\/h2>\n\n\n\n<p>Starting a <strong>bulk SMS business in Kenya<\/strong> or using it to grow your existing business is straightforward with the right approach. Here\u2019s a step-by-step guide:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-choose-a-reliable-bulk-sms-provider\"><strong>1. Choose a Reliable Bulk SMS Provider<\/strong><\/h2>\n\n\n\n<p>Select a platform with high delivery rates (95%+), affordable pricing, and robust features. Top providers in Kenya include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Celcom Africa<\/strong>: KES 0.25-0.60 per SMS, 99% delivery, Strong developer-friendly APIs, Multi-channel options with 24\/7 support.<\/li>\n\n\n\n<li><strong>Africa\u2019s Talking<\/strong>: Strong APIs, 98% delivery, ideal for startups and fintechs.<\/li>\n\n\n\n<li><strong>SMSLeopard<\/strong>: Unified SMS\/WhatsApp platform, great for local routing.<\/li>\n\n\n\n<li><strong>Advanta Africa<\/strong>: Tailored campaigns, multilingual support for diverse audiences.<\/li>\n\n\n\n<li><strong>Oramobile<\/strong>: Multi-channel options with 24\/7 support.<\/li>\n<\/ul>\n\n\n\n<p><strong>Pro Tip<\/strong>: Compare delivery reports and customer support. A provider with real-time analytics and API integration saves time and boosts efficiency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-personalize-your-campaigns\"><strong>2. Personalize Your Campaigns<\/strong><\/h2>\n\n\n\n<p>Generic messages get ignored. Use customer names, segment your audience (e.g., by location or purchase history), and include clear calls-to-action.<\/p>\n\n\n\n<p><strong><em>For example:<\/em><\/strong><\/p>\n\n\n\n<p>\u201cHi Sarah, grab 20% off shoes today only at our Nairobi store! Shop now: [link].\u201d<\/p>\n\n\n\n<p>Personalized messages drive 3x higher response rates (Africa\u2019s Talking, 2024).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-optimize-timing-and-frequency\"><strong>3. Optimize Timing and Frequency<\/strong><\/h2>\n\n\n\n<p>Send messages during business hours (9 AM-6 PM) to avoid annoying customers. Avoid over-messaging\u2014once or twice weekly keeps engagement high without spamming.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-track-performance-with-analytics\"><strong>4. Track Performance with Analytics<\/strong><\/h2>\n\n\n\n<p>Use your provider\u2019s dashboard to monitor open rates, click-throughs, and conversions. A\/B test different messages (e.g., varying discounts or CTAs) to find what resonates. For instance, Celcom Africa\u2019s analytics helped a Kisumu retailer increase conversions by 10% through targeted testing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-stay-compliant-with-regulations\"><strong>5. Stay Compliant with Regulations<\/strong><\/h2>\n\n\n\n<p>The CAK mandates opt-in consent and Do Not Disturb (DND) compliance. Work with providers like SMSLeopard or Advanta Africa, which integrate DND filters and ensure data protection under Kenya\u2019s Data Protection Act (2019).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-explore-reseller-opportunities\"><strong>6. Explore Reseller Opportunities<\/strong><\/h2>\n\n\n\n<p>Want to start a <strong>bulk SMS business in Kenya<\/strong>? Many providers offer reseller programs. For example, Celcom Africa\u2019s white-label platform lets you brand and sell SMS services to SMEs, earning margins of 20-30%. You\u2019ll need a website, a small marketing budget (KES 10,000-50,000), and a focus on local businesses like shops or schools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"costs-and-pricing-of-bulk-sms-in-kenya\"><strong>Costs and Pricing of Bulk SMS in Kenya<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/celcomafrica.com\/blog\/what-is-the-cost-price-of-bulk-sms-kenya\/#:~:text=Bulk%20SMS%20Pricing%20in%20Kenya:%20A%20Detailed%20Breakdown,as%20Ksh%200.50%20per%20SMS.\"><strong>How much does bulk SMS cost in Kenya?<\/strong><\/a><\/p>\n\n\n\n<p>Pricing depends on volume and provider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Celcom Africa<\/strong>: <a href=\"https:\/\/celcomafrica.com\/bulk-sms-pricing\">KES 0.25-0.60 per SMS (cheapest for high volumes).<\/a><\/li>\n\n\n\n<li><strong>Africa\u2019s Talking<\/strong>: KES 0.40-0.80 per SMS.<\/li>\n\n\n\n<li><strong>SMSLeopard<\/strong>: KES 0.35-0.70 per SMS.<\/li>\n\n\n\n<li><strong>Advanta Africa<\/strong>: KES 0.50-1.00 per SMS, with premium support.<\/li>\n<\/ul>\n\n\n\n<p>For example, sending 10,000 SMS at KES 0.25 costs KES 2,500\u2014a fraction of radio or billboard ads, with better ROI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-bulk-sms-for-kenyan-businesses-in-kenya\"><strong>Benefits of Bulk SMS for Kenyan Businesses in Kenya<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instant Reach<\/strong>: 98% open rate within 3 minutes (global SMS average).<\/li>\n\n\n\n<li><strong>Affordable<\/strong>: Costs as low as KES 0.25 per SMS, compared to KES 5,000+ for social media ads.<\/li>\n\n\n\n<li><strong>Versatile<\/strong>: Use for promotions, OTPs, reminders, or customer support.<\/li>\n\n\n\n<li><strong>Scalable<\/strong>: Send to 100 or 100,000 customers with ease.<\/li>\n\n\n\n<li><strong>Accessible<\/strong>: Works on all phones, no internet required.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"challenges-and-how-to-overcome-them\"><strong>Challenges and How to Overcome Them<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Challenge<\/strong>: Low engagement due to generic messages.<br><strong>Solution<\/strong>: Personalize with customer data and strong CTAs.<\/li>\n\n\n\n<li><strong>Challenge<\/strong>: Regulatory compliance issues.<br><strong>Solution<\/strong>: Partner with CAK-compliant providers like Oramobile.<\/li>\n\n\n\n<li><strong>Challenge<\/strong>: Delivery failures.<br><strong>Solution<\/strong>: Choose platforms with 95%+ delivery rates and local routing.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"legal-and-regulatory-requirements-in-kenya\"><strong>Legal and Regulatory Requirements in Kenya<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"communications-authority-of-kenya-guidelines\"><strong>Communications Authority of Kenya Guidelines<\/strong><\/h3>\n\n\n\n<p>The Communications Authority (CA) regulates SMS marketing to protect consumers from spam and fraud. As a bulk SMS provider, you must work with licensed aggregators and follow CA\u2019s rules on message content and sender identification.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"compliance-with-data-protection-and-spam-laws\"><strong>Compliance with Data Protection and Spam Laws<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/kenyalaw.org\/kl\/fileadmin\/pdfdownloads\/LegalNotices\/2021\/LN263_2021.pdf\" target=\"_blank\" rel=\"noopener\">Kenya\u2019s Data Protection Act (2019)<\/a> requires that you obtain consent before sending marketing messages. Always give recipients an <strong>opt-out option<\/strong>. Violating these rules can lead to heavy fines and loss of trust.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>In Kenya\u2019s mobile-first market, <strong>bulk SMS<\/strong> is a cost-effective, high-impact way to engage customers. By choosing reliable providers, personalizing messages, and staying compliant, businesses can drive sales and loyalty in 2025. Whether you\u2019re launching a <strong>bulk SMS business in Kenya<\/strong> or using it to grow your brand, now\u2019s the time to tap into this powerful tool. Start small, track results, and watch your engagement soar!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>FAQs: Bulk SMS in Kenya<\/strong><\/p>\n\n\n\n<p><strong>How much does bulk SMS cost in Kenya?<\/strong><\/p>\n\n\n\n<p>Rates range from KES 0.25-1.00 per SM<a href=\"https:\/\/techweez.com\/2025\/03\/18\/cheapest-bulk-sms-service-provider-in-kenya\/\" target=\"_blank\" rel=\"noopener\">S. Celcom Africa offers the lowest at KES 0.25 for bulk campaigns, ideal for SMEs.<\/a><\/p>\n\n\n\n<p><strong>Which is the best bulk SMS provider in Kenya?<\/strong><\/p>\n\n\n\n<p>Celcom Africa leads with KES 0.25 rates, 99% delivery, and robust APIs. Also&nbsp; great for developers needing integrations.<\/p>\n\n\n\n<p><strong>How can I start a bulk SMS business in Kenya?<\/strong><\/p>\n\n\n\n<p>Join a reseller program (e.g., Celcom Africa), create a branded platform, and target SMEs with affordable SMS packages. Start with KES 10,000-50,000 for marketing.<\/p>\n\n\n\n<p><strong>Is bulk SMS compliant in Kenya?<\/strong><\/p>\n\n\n\n<p>Yes, providers like Celcom Africa follow CAK regulations, ensuring opt-in consent and DND compliance for trustworthiness.<\/p>\n\n\n\n<p><strong>How do I optimize bulk SMS for voice search?<\/strong><\/p>\n\n\n\n<p>Use conversational phrases like \u201c<a href=\"https:\/\/celcomafrica.com\/blog\/top-10-bulk-sms-service-providers-in-kenya\/#:~:text=Celcom%20Africa%20is%20the%20best%20and%20the,Others%20include%20Safaricom%2C%20Equietel%20and%20Africa&#039;s%20Talking.\">best bulk SMS provider in Kenya\u201d<\/a> in campaigns and ensure your website answers queries like \u201chow to send bulk SMS near me.\u201d<\/p>\n\n\n\n<p><strong>Can bulk SMS integrate with WhatsApp or other platforms?<\/strong><\/p>\n\n\n\n<p>Yes, platforms like Celcom Africa&nbsp; offer unified SMS\/WhatsApp solutions, allowing seamless multi-channel campaigns.<\/p>\n\n\n\n<iframe src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d15955.310065293903!2d36.80453370095137!3d-1.27692073128195!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x182f17cfbb6d30ff%3A0x20fd428c8a1e7e6b!2sCelcom%20Africa!5e0!3m2!1sen!2ske!4v1755732705706!5m2!1sen!2ske\" width=\"600\" height=\"450\" style=\"border:0;\" allowfullscreen=\"\" loading=\"lazy\" referrerpolicy=\"no-referrer-when-downgrade\"><\/iframe>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Picture this: you send a message, and within minutes, 98% of your customers read it. That\u2019s the power of bulk SMS in Kenya, a game-changing<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":3172,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[393,273,3],"tags":[58,50],"class_list":["post-3171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulk-sms-messaging-kenya","category-advantages-of-bulk-sms","category-bulk-sms","tag-bulk-sms-marketing-in-kenya","tag-sms-marketing-in-kenya"],"_links":{"self":[{"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/posts\/3171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/comments?post=3171"}],"version-history":[{"count":0,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/posts\/3171\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/media\/3172"}],"wp:attachment":[{"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/media?parent=3171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/categories?post=3171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/tags?post=3171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}