{"id":2976,"date":"2025-04-07T11:18:09","date_gmt":"2025-04-07T08:18:09","guid":{"rendered":"https:\/\/celcomafrica.com\/blog\/?p=2976"},"modified":"2025-04-07T11:21:12","modified_gmt":"2025-04-07T08:21:12","slug":"bulk-sms-vs-email-marketing-which-is-more-effective-for-your-business-in-2025","status":"publish","type":"post","link":"https:\/\/celcomafrica.com\/blog\/bulk-sms-vs-email-marketing-which-is-more-effective-for-your-business-in-2025\/","title":{"rendered":"Bulk SMS vs. Email Marketing: Which is More Effective for Your Business in 2025?"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#1-understanding-bulk-sms-marketing\">1. Understanding Bulk SMS Marketing<\/a><ul><li><a href=\"#what-is-bulk-sms-marketing\">What Is Bulk SMS Marketing?<\/a><\/li><li><a href=\"#why-businesses-use-bulk-sms\">Why Businesses Use Bulk SMS?<\/a><\/li><li><a href=\"#pros-of-bulk-sms-marketing\">Pros of Bulk SMS Marketing<\/a><\/li><li><a href=\"#cons-of-bulk-sms-marketing\">Cons of Bulk SMS Marketing<\/a><\/li><\/ul><\/li><li><a href=\"#2-understanding-email-marketing\">2. Understanding Email Marketing<\/a><ul><li><a href=\"#what-is-email-marketing\">What Is Email Marketing?<\/a><\/li><li><a href=\"#why-businesses-use-email-marketing\">Why Businesses Use Email Marketing?<\/a><\/li><li><a href=\"#pros-of-email-marketing\">Pros of Email Marketing<\/a><\/li><li><a href=\"#cons-of-email-marketing\">Cons of Email Marketing<\/a><\/li><\/ul><\/li><li><a href=\"#3-bulk-sms-vs-email-marketing-a-direct-comparison\">3. Bulk SMS vs. Email Marketing: A Direct Comparison<\/a><\/li><li><a href=\"#4-when-to-use-bulk-sms-vs-email-marketing\">4. When to Use Bulk SMS vs. Email Marketing?<\/a><ul><li><a href=\"#best-use-cases-for-bulk-sms\">Best Use Cases for Bulk SMS<\/a><\/li><li><a href=\"#best-use-cases-for-email-marketing\">Best Use Cases for Email Marketing<\/a><\/li><\/ul><\/li><li><a href=\"#5-the-best-strategy-a-hybrid-approach\">5. The Best Strategy? A Hybrid Approach!<\/a><\/li><li><a href=\"#final-thoughts-\ud83d\udca1\">Final Thoughts \ud83d\udca1<\/a><\/li><li><a href=\"#fa-qs\">FAQs<\/a><ul><li><a href=\"#1-is-bulk-sms-marketing-better-than-email-marketing\">1. Is Bulk SMS marketing better than email marketing?<\/a><\/li><li><a href=\"#2-what-is-the-open-rate-of-sms-vs-email\">2. What is the open rate of SMS vs. email?<\/a><\/li><li><a href=\"#3-can-i-use-both-sms-and-email-marketing-together\">3. Can I use both SMS and email marketing together?<\/a><\/li><li><a href=\"#4-what-are-the-legal-requirements-for-bulk-sms-marketing\">4. What are the legal requirements for Bulk SMS marketing?<\/a><\/li><li><a href=\"#5-which-is-more-cost-effective-sms-or-email\">5. Which is more cost-effective: SMS or email?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Bulk SMS marketing and email marketing are two of the most powerful tools available, but which one delivers the best results? With open rates, customer engagement, and conversions at stake, let\u2019s compare both strategies to help you make an informed decision in 2025.<\/span><\/p>\n\n\n\n<div class=\"wp-block-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"805\" class=\"wp-block-cover__image-background wp-image-2977\" alt=\"\" src=\"https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2025\/04\/black-man-working-laptop-1-1200x805.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2025\/04\/black-man-working-laptop-1-1200x805.jpg 1200w, https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2025\/04\/black-man-working-laptop-1-500x336.jpg 500w, https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2025\/04\/black-man-working-laptop-1-300x201.jpg 300w, https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2025\/04\/black-man-working-laptop-1-768x515.jpg 768w, https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2025\/04\/black-man-working-laptop-1-1536x1031.jpg 1536w, https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2025\/04\/black-man-working-laptop-1-2048x1375.jpg 2048w, https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2025\/04\/black-man-working-laptop-1-112x75.jpg 112w, https:\/\/celcomafrica.com\/blog\/wp-content\/uploads\/2025\/04\/black-man-working-laptop-1-480x322.jpg 480w\" sizes=\"(max-width:767px) 480px, (max-width:1200px) 100vw, 1200px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-understanding-bulk-sms-marketing\"><b>1. Understanding Bulk SMS Marketing<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is-bulk-sms-marketing\"><b>What Is Bulk SMS Marketing?<\/b><\/h3>\n\n\n\n<p><a href=\"https:\/\/celcomafrica.com\/bulk-sms\"><b>Bulk SMS marketing<\/b><\/a> <span style=\"font-weight: 400;\">involves sending text messages to a large group of recipients simultaneously. It\u2019s widely used for promotions, reminders, alerts, and customer engagement. Because <a href=\"https:\/\/www.citizen.digital\/opinion-blogs\/what-is-bulk-sms-and-how-can-it-transform-your-business-ad-n354055\" target=\"_blank\" rel=\"noopener\">SMS<\/a> is delivered directly to a user\u2019s phone, it has an incredibly high open rate. Explore the<a href=\"https:\/\/techweez.com\/2025\/03\/18\/cheapest-bulk-sms-service-provider-in-kenya\" target=\"_blank\" rel=\"noopener\"> cheapest bulk SMS service provider in Nairobi ,Kenya and across Africa.<\/a><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-businesses-use-bulk-sms\"><b>Why Businesses Use Bulk SMS?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2705<\/span><b>Instant delivery<\/b><span style=\"font-weight: 400;\"> \u2013 Messages are received within seconds.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2705<\/span><b>Higher open rate<\/b><span style=\"font-weight: 400;\">s \u2013 SMS boasts a 98% open rate, compared to email\u2019s 20-30%.<\/span><\/p>\n\n\n\n<p><b>\u2705Short and direct<\/b><span style=\"font-weight: 400;\"> \u2013 With a 160-character limit, messages are concise and action-driven.<\/span><\/p>\n\n\n\n<p><b>\u2705No internet required<\/b><span style=\"font-weight: 400;\"> \u2013 Unlike emails, SMS doesn\u2019t rely on an internet connection.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pros-of-bulk-sms-marketing\"><b>Pros of Bulk SMS Marketing<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2705<\/span><b> Unmatched Open Rates <\/b><span style=\"font-weight: 400;\">\u2013 People read texts almost instantly.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2705<\/span><b> Fast Engagement <\/b><span style=\"font-weight: 400;\">\u2013 Perfect for flash sales, reminders, and urgent notifications.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2705 <\/span><b>Simple &amp; Cost-Effectiv<\/b><span style=\"font-weight: 400;\">e \u2013 No need for fancy graphics or templates.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2705<\/span><b> Works on All Devices <\/b><span style=\"font-weight: 400;\">\u2013 Every phone supports SMS, ensuring universal reach.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cons-of-bulk-sms-marketing\"><b>Cons of Bulk SMS Marketing<\/b><\/h3>\n\n\n\n<p><b>&nbsp;\u2705Character Limits \u2013 <\/b><span style=\"font-weight: 400;\">Limited space to convey detailed information.<\/span><b><br><\/b><span style=\"font-weight: 400;\"> \u2705 Businesses must comply with opt-in rules like&nbsp; CA, TCPA &amp; GDPR.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> \u2705 <\/span><b>Not Ideal for Brand Storytelling<\/b><span style=\"font-weight: 400;\"> \u2013 Hard to build long-term relationships with SMS alone.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-understanding-email-marketing\"><b>2. Understanding Email Marketing<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is-email-marketing\"><b>What Is Email Marketing?<\/b><\/h3>\n\n\n\n<p><a href=\"https:\/\/celcomafrica.com\/bulk-email\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/a><span style=\"font-weight: 400;\"> involves sending promotional, informational, or personalized messages to a targeted audience via email. It allows for detailed content, branding, automation, and audience segmentation.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-businesses-use-email-marketing\"><b>Why Businesses Use Email Marketing?<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Cost-effective \u2013 One of the most affordable digital marketing tools.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Personalization &amp; Automation \u2013 Allows for tailored content and scheduled campaigns.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Rich Media Support \u2013 Emails can include images, videos, and links.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Great for Relationship Building \u2013 Ideal for newsletters, promotions, and detailed product updates.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pros-of-email-marketing\"><b>Pros of Email Marketing<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2705 Cost-Effective &amp; Scalable \u2013 Send thousands of emails at low cost.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2705 Personalized Campaigns \u2013 Advanced targeting and segmentation options.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2705 Supports Rich Media \u2013 Can include videos, GIFs, infographics, and long-form content.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2705 Ideal for Nurturing Leads \u2013 Helps maintain customer engagement over time.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cons-of-email-marketing\"><b>Cons of Email Marketing<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u00a0<\/span><b>Lower Open Rates <\/b><span style=\"font-weight: 400;\">\u2013 Emails have 20-30% open rates, far less than SMS.<\/span><\/li>\n\n\n\n<li><b>\u00a0Spam &amp; Promotions Tab<\/b><span style=\"font-weight: 400;\"> \u2013 Emails can get lost in spam folders.<\/span><\/li>\n\n\n\n<li><b>\u00a0Slower Response Time <\/b><span style=\"font-weight: 400;\">\u2013 Not as immediate as SMS.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u00a0<\/span><b>Requires Internet <\/b><span style=\"font-weight: 400;\">\u2013 Users need an Internet connection to access emails.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-bulk-sms-vs-email-marketing-a-direct-comparison\"><b>3. Bulk SMS vs. Email Marketing: A Direct Comparison<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\n<p><b>Feature<\/b><\/p>\n<\/td><td>\n<p><b>Bulk SMS Marketing<\/b><\/p>\n<\/td><td>\n<p><b>Email Marketing<\/b><\/p>\n<\/td><\/tr><tr><td>\n<p><b>Open Rate<\/b><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">98% (Extremely High)<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">20-30% (Lower)<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p><b>Delivery Speed<\/b><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">Instant (Seconds)<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">It can take minutes\/hours<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p><b>Engagement Rate<\/b><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">Very high<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">Moderate<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p><b>Best for<\/b><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">Urgent updates, quick promotions<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">Brand storytelling, detailed promotions<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p><b>Rich Media Support<\/b><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">No<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">Yes (Images, Videos, Links)<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p><b>Character Limit<\/b><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">up to 920 characters<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">No limit<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p><b>Personalization<\/b><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">Allows precise personalization by using specific details to tailor messages.<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">Highly customizable<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p><b>Cost<\/b><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">Generally higher per message<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">Lower cost per email<\/span><\/p>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-when-to-use-bulk-sms-vs-email-marketing\"><b>4. When to Use Bulk SMS vs. Email Marketing?<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"best-use-cases-for-bulk-sms\"><b>Best Use Cases for Bulk SMS<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Flash Sales &amp; Limited-Time Offers \u2013 Urgency drives instant action.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Appointment Reminders \u2013 Reduces no-shows.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Order &amp; Delivery Updates \u2013 Keeps customers informed in real-time.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Two-Factor Authentication (2FA) \u2013 Adds an extra security layer.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"best-use-cases-for-email-marketing\"><b>Best Use Cases for Email Marketing<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Newsletters &amp; Content Marketing \u2013 Helps build brand awareness.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">E-commerce Promotions \u2013 Showcases multiple products, offers, and discounts.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Customer Onboarding \u2013 Educates new users about services.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Abandoned Cart Recovery \u2013 Encourages users to complete purchases.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-the-best-strategy-a-hybrid-approach\"><b>5. The Best Strategy? A Hybrid Approach!<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Instead of choosing one over the other, why not use both? Combining bulk SMS and email marketing can amplify your business success:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Send an SMS for instant attention, then follow up with an email for detailed information.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use SMS for urgent messages and email for long-term brand engagement.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Integrate both into your CRM for a seamless customer journey.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">By leveraging both tools, you ensure maximum engagement, better customer&nbsp; \u2705retention, and higher ROI in 2025!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-thoughts-\ud83d\udca1\"><b>Final Thoughts \ud83d\udca1<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">So, is <\/span><a href=\"https:\/\/celcomafrica.com\/bulk-sms\"><b>Bulk SMS <\/b><\/a><span style=\"font-weight: 400;\">or <\/span><a href=\"https:\/\/celcomafrica.com\/bulk-email\"><b>Email Marketing <\/b><\/a><span style=\"font-weight: 400;\">better? It depends on your goals. If you need instant engagement, go for SMS. If you want detailed storytelling and automation, email is the way to go. But for the best results, a mix of both is the ultimate strategy.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Want to grow your business faster in 2025? Leverage both SMS and email marketing together for maximum impact!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"fa-qs\"><b>FAQs<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-is-bulk-sms-marketing-better-than-email-marketing\"><b>1. Is Bulk SMS marketing better than email marketing?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It depends on the goal. Bulk SMS is better for instant, high-engagement communication, while email marketing excels in storytelling, automation, and brand building.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-what-is-the-open-rate-of-sms-vs-email\"><b>2. What is the open rate of SMS vs. email?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">SMS has an open rate of 98%, whereas email typically has 20-30%. This makes SMS ideal for urgent messages.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-can-i-use-both-sms-and-email-marketing-together\"><b>3. Can I use both SMS and email marketing together?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Yes! A hybrid approach combining SMS for instant attention and email for detailed content can maximize engagement and conversions.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-what-are-the-legal-requirements-for-bulk-sms-marketing\"><b>4. What are the legal requirements for Bulk SMS marketing?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Businesses must comply with TCPA, GDPR, and opt-in regulations to send SMS messages legally. Consent is required before sending promotional texts.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-which-is-more-cost-effective-sms-or-email\"><b>5. Which is more cost-effective: SMS or email?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">SMS is cost-effective for short, concise messages with high engagement, while email is cheaper for bulk communication. The choice depends on budget and objectives.<\/span><\/p>\n\n\n\n<p><br><br><\/p>\n\n\n\n<p><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Bulk SMS marketing and email marketing are two of the most powerful tools available, but which one delivers the best results?It depends on your goals. If you need instant engagement, go for SMS. If you want detailed storytelling and automation, email is the way to go. But for the best results, a mix of both is the ultimate strategy.<\/p>\n","protected":false},"author":3,"featured_media":2977,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[255,1],"tags":[58,50],"class_list":["post-2976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reliable-bulk-sms-provider","category-uncategorized","tag-bulk-sms-marketing-in-kenya","tag-sms-marketing-in-kenya"],"_links":{"self":[{"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/posts\/2976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/comments?post=2976"}],"version-history":[{"count":0,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/posts\/2976\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/media\/2977"}],"wp:attachment":[{"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/media?parent=2976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/categories?post=2976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celcomafrica.com\/blog\/wp-json\/wp\/v2\/tags?post=2976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}